Jop Post :Marketing Operations Manager
Job ID:14001226
Location: Mumbai, IN
Company Profile: Thomson Reuters
Pangea3, a Thomson Reuters business, is the global leader in legal outsourcing services. Pangea3’s awards and industry recognition include:
- Recognized as LPO of the Year for 2009, 2010, 2011, 2012 and 2013 by the India Business Law Journal
- Recognized as Best Legal Process Outsourcing Provider 2011 by the New York Law Journal
- #1 LPO in the Black Book of Outsourcing
- Recipient of Excellence in Outsourcing award from Frost & Sullivan; and
- Recognized as the best managed company by Inc. MagazineWe are a high-growth, fast-paced, exciting group of lawyers, engineers, and business professionals working together to achieve excellence as a globally recognized legal services provider in the newest frontier of professional services outsourcing from India.Pangea3 provides contract drafting and management, corporate governance and due diligence, corporate secretarial and compliance risk management services, document review, legal research, business and competitive intelligence services, litigation support services, intellectual property and patent litigation services to leading American and European multinational companies.Pangea3 is seeking an Executive to join its growing global marketing team in Mumbai. The executive will have a hands-on role assisting the Pangea3 sales and operational teams respond to requests for proposals and requests for information. In addition, this marketer will work with across departments to provide marketing support for Pangea3’s growing APAC presence and new internal initiatives.
Job Description:
Thomson Reuters is seeking a Marketing Automation and Operations Specialist to join its global team. The Marketing Automation and Operations Specialist will drive demand generation strategy, maintain the marketing automation systems infrastructure, lead the deployment of multi-touch campaign lead nurturing campaigns, maintain the integrity of the lead database and develop campaign reporting metrics and analytics.
The primary responsibilities include:
- Marketing Systems Infrastructure: Responsible for the implementation and management of marketing platforms and systems including Eloqua, Salesforce.com, Google Analytics, event management and webinar management platforms and social media channels.
- Lead Database Management: Responsible for the maintenance and data integrity of the lead database. Lead data cleansing initiatives and data synchronization between the website, Eloqua and Salesforce.com. Partner with marketing team co-workers on list acquisition
- Campaign Management: Responsible for deploying email marketing campaigns that nurture prospects and deliver leads to sales including email template and landing page development, list segmentation and lead scoring, and scheduling email campaigns. Responsible for managing assets and developing templates for emails and landing pages.
- Campaign Reporting: Manage the development of dashboards and closed-loop reporting on demand generation campaigns to track effectiveness, lead pipeline, conversions on marketing campaigns and ROI.
- Process Development: Assists in the development of demand generation processes for a new global product and services organization.
Qualifications and Competencies:
- Bachelor’s degree in business or marketing.
- 4+ years experience as an Eloqua administrator including management and execution of multi-touch email nurturing and lead generation campaigns (required)
- Salesforce.com administrator experience preferred
- Experience developing campaign metrics and dashboards
- Knowledge of data capture and hygiene strategies
- Strong written and verbal communication skills are a must
- Experience with segmentation and lead scoring
- Self-starter with the ability to proactively determine recommendations and explain insights in the appropriate methods for internal stakeholders
- Working knowledge of MS Office products and Excel
- Ability to collaborate and communicate effectively with a cross-functional team
- Ability to thrive in a fast-paced environment Qualification:
- 7 years B2B marketing experience with a focus on marketing operations, lead generation or related roles
Graduate degree required Location: - Mumbai, India ·
Job: Marketing & Communications Family Group
Primary Location: Mumbai, IN
Schedule: Full-time
Education Level: Bachelor's Degree (±16 years)
Job Type: Standard
Shift: Day Job
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